Learn About a Brand Every Week – Jiuyu

Release Time：

2026-04-11

Source：

Taiwan Joytech (JOYTECH/NOVATEC)

Joytech (Joytech Industrial Technology Co., Ltd., JOYTECH / NOVATEC) is a world-leading manufacturer of bicycle hubs and wheelsets based in Taiwan, China, with more than 50 years of history. The company is renowned in the industry for its exceptional value, reliability, durability, and strong market share.

I. Company Overview

Establishment Date : Founded in 1971 (originally as Yongyu Industrial), with its headquarters located in Taichung City, Taiwan, China.
Core Brand ：
JOYTECH: A budget/entry-level brand that focuses on the high-value, entry-level market.
NOVATEC: A leading mid-to-high-end brand with the highest brand awareness in the domestic market.
NOVATEC PREMIUM / FACTOR: A high-end, race-grade brand designed to meet the demands of professional cycling.
Industry Position : One of the world’s top five hub manufacturers, with a market share of nearly 20% and an annual output of tens of millions of sets, it is a core Tier-1 supplier to global bicycle OEMs.
Production layout : The company has its headquarters and R&D center in Taichung, Taiwan, with manufacturing facilities in Shenzhen and Kunshan. Its products are exported to all major continents, meeting cycling needs across every scenario.

II. Core Products (Hub)

Jiuyu has long been deeply committed to the flower drum industry and is widely recognized as a “flower drum expert.” Its product lineup covers all categories, including mountain bikes, road bikes, and electric-assist bicycles. Below are the most mainstream classic models in the domestic market:

1. D041/D042 (4 bearings)

Positioning: A benchmark product in the entry-level mountain bike hub category, offering exceptional value for money and making it the top choice for beginners looking to upgrade or build a complete bike.
Key features: four-bearing design, 120-click actuation, responsive engagement, and a crisp, clear rolling sound; available in quick-release/bolt-through and six-bolt/center-lock configurations, making it compatible with most entry-level mountain bikes.

2. D411/D412 (direct service)

Positioning: Mid-to-high-end direct-pull disc-brake hub, designed for advanced riders and professional training scenarios.
Key features: Geometrically optimized flange design for more evenly distributed spoke tension, significantly enhancing wheelset strength and stiffness; compatible with road and mountain bikes, supporting modern mainstream standards such as XDR and 12-speed systems, and perfectly matched to high-end shifting systems.

3. NOVATEC finished wheelsets

The product line includes two materials: aluminum alloy and carbon fiber. The R3/R5 series is primarily designed for road bikes, while the AL-RIDE series is geared toward mountain bikes.
Key features: outstanding value for money, a well-tuned wheelset with a balanced mix of stiffness and lightweight design, ideal for advanced riders’ daily training and amateur racing.

III. Technical and Product Features

Structural Advantages : The mainstream design features a 4-ball/2-ball bearing configuration paired with a pawl/planetary ratchet mechanism, offering a high number of clicks (104–120) for rapid engagement, more direct power transfer during pedaling, and minimal play.
Design Optimization : Precise geometric alignment of the flange plate effectively enhances spoke tension uniformity, reduces the likelihood of wheelset deformation, and extends service life.
Reliable quality : Outstanding water- and dust-proof performance, making it suitable for challenging riding conditions; simple design for easy maintenance; durability far surpasses that of domestic products in the same price range; and a proven reputation backed by millions of users worldwide.

IV. Market Positioning

Core Advantages : Dubbed the “king of value,” it delivers quality on par with international giants like DT Swiss—yet at a more affordable price. It offers consistent performance, low failure rates, and seamless compatibility across a wide range of riding scenarios.
Target Users : Bicycle OEM manufacturers, DIY cycling enthusiasts, beginner and advanced riders (for customization and upgrades), and budget-conscious cycling fans who prioritize quality.

V. Summary

Jiuyu (NOVATEC) is the “Toyota of the bicycle hub industry,” built on the core pillars of reliability, durability, and exceptional value. With more than 50 years of deep industry expertise, its product lineup spans the entire spectrum—from entry-level to mid- to high-end. Timeless models such as the D041/042 and D411/412 have earned a reputation for consistent quality and affordability, making them a trusted, no-brainer choice for cyclists worldwide. Jiuyu stands as an irreplaceable, go-to brand in the bicycle hub market.

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